WHAT WE DID

TAILWIND partnered with Todd Snyder to curate a vintage-inspired capsule collection with Peanuts, Champion and Timex, and develop a launch marketing strategy to drive buzz and retail sales

ACTIVATION: Todd Snyder x Peanuts x Champion x Timex

• Partnered with targeted influencers (Dave Franco, Stylist Ilaria Urbinati and Peanuts/Todd Snyder fan, Andy Cohen) to style the collection with their everyday looks

• Leveraged our partners ecosystems (Champion, Timex and Peanuts) to promote the capsule and connect with new customers

• Activated push marketing across the Todd Snyder ecosystem

• Launched high impact paid media in NYC with a Times Square Digital billboard takeover and wild postings