Brandon Maxwell:
New York Fashion Week Show
TAILWIND partnered with designer Brandon Maxwell to concept and activate an experiential New York Fashion Week Runway Show with a unique Texas Tailgate theme!
HIGHLIGHTS
2.4B
GLOBAL MEDIA
IMPRESSIONS
“Highlight of
New York
Fashion Week”
— ELLE
HIGHEST
EARNED
MEDIA VALUE
on Instagram above
Tom Ford &
Ralph Lauren
CHECK OUT THE SHOW
Brandon Maxwell NEW YORK FASHION WEEK Spring/Summer 2019
WHAT WE DID
TAILWIND partnered with designer Brandon Maxwell to concept and activate an experiential New York Fashion Week Runway Show with a unique Texas Tailgate theme!
ACTIVATION: Brandon Maxwell’s New York Fashion Week Show
Activated strategic partnership into the show experience — runway lined with pink Yeti coolers and pick-up trucks including Kia’s new Telluride SUV, offered Shake Shack Texas burgers paired Shiner Bock Beer and specialty cocktails from Tito’s
As an extension of the show, partnered with MAC to bring the BM glamour into the world of beauty with a five-piece collaboration to include lipsticks, lipglasses and an eye palette
Giving back is the most fashionable thing we can do and as part of the shows purpose driven ethos, donations were made to the Marfa Texas educational system
