Havaianas:
Holiday Swarovski Campaign

TAILWIND Partnered with Havaianas to develop a holiday marketing strategy and campaign to create brand cool factor, build engagement and drive conversion during holiday

HIGHLIGHTS

HOLIDAY
COLLECTION

SOLD OUT!

Drove

STRONG

Brand & Social
Engagement

Delivered

TREND
DRIVEN

Product &
Content

WHAT WE DID

TAILWIND Partnered with Havaianas to develop a holiday marketing strategy and campaign to create brand cool factor, build engagement and drive conversion during holiday.

ACTIVATION: Havaianas’ Holiday Swarovski Campaign

Tapping into 90’s nostalgia and crystal embellishments, a trend shaped by some of today’s most influential luxury designers, TAILWIND partnered Havaianas with Swarovski to design and release a limited-edition collection of crystal flip flops for holiday!
Concepted and activated an influencer and social content marketing campaign, partnering with talent to style their flip flops with their everyday looks — vacation, night out, mall outing, the perfect accessory!
Amplified the campaign across the Havaianas ecosystem and through performance marketing