OUR STORY

Co-founders Margot Rosen and Jenn Wexler met as colleagues at Saban Brands, where they led global brand strategy and marketing for a portfolio of brands including cultural icons like Power Rangers, Paul Frank and Popples. Together, they helped revitalize legacy IP and scale the business, ultimately playing a pivot role in the $522M acquisition of Saban Brands by HASBRO in 2018. 

From there, they launched TAILWIND: a new kind of agency. One that blends enterprise experience with entrepreneurial energy. One that works hand-in-hand with clients as true partners, not vendors. One that shows up with strategy and execution — and delivers. 

For nearly a decade, TAILWIND has helped brands (entertainment, fashion, lifestyle, hospitality and tech) break through by connecting cultural insight with creative execution. Our campaigns are high touch and grounded in data, shaped by what's culturally next and emotionally resonant, and built to deliver both emotional impact and business results.

From limited-edition product drops to large-scale experiential moments, we lead with bold ideas and execute with precision—crafting stories that move people and partnerships that move the needle.

Our capabilities span:

• Brand Strategy & Positioning

• Cultural Partnerships & Influencer

• Experiences & Retail Activations

• PR 
  

We’re proud to partner with clients like FX, Tubi, HASBRO, FullBeauty Brands, Alice + Olivia, PatBO, Kim Shui, Bach Mai, JCPenney, and more.