SIMKHAI:
Montage Hotels & Resorts
TAILWIND partnered with SIMKHAI and Montage Hotels & Resorts to identify and secure strategic partnerships with the goals of driving awareness, global reach, cultural relevancy and customer acquisition for brand
HIGHLIGHTS
Placement of
Co-branded
Merchandise
in each
Montage
Location
Wholesale
Purchases / OTB
associated with
collaboration
product
Prime &
Coveted
Locations to Host
BRAND
ACTIVATIONS
WHAT WE DID
TAILWIND partnered with SIMKHAI and Montage Hotels & Resorts to identify and secure strategic partnerships with the goals of driving awareness, global reach, cultural relevancy and customer acquisition for brand
ACTIVATION: SIMKHAI x Montage Hotels & Resorts
Developed and secured a highly synergistic product collaboration between two luxury icons, SIMKHAI and Montage Hotels & Resorts in celebration of Montage’s 20th anniversary
Simkhai curated an exclusive collection of resort swim and sleepwear as well as a custom anniversary print
To amplify the launch, hosted two media and influencer weekends at Montage Laguna Beach and Los Cabos properties
