BCBGMAXAZRIA x Maeve Reilly:
In Partnership with Cash App
Partnered with Marquee Brands to relaunch the hugely popular 90’s brand, BCBGMAXAZRIA, to drive brand relevance, connect with Gen Z and support retail sales.
TAILWIND developed a brand strategy led by a collaboration with celebrity stylist, Maeve Reilly, one of NY Times’ most stylish people of 2022.
HIGHLIGHTS
High Performing
Exclusive Product
Maeve’s Faves
SOLD OUT!
within 48hrs
600+
GLOBAL MEDIA
IMPRESSIONS
Exclusives in WWD &
VOGUE BUSINESS
BCBG in the
METAVERSE delivered
“Ground-breaking
fashion
experience”
Unprecidented 25%
click thru rate!
CHECK OUT THE VIDEO BEHIND THE SCENES
BCBG evening wear collaboration & campaign
with celebrity stylist MAEVE REILLY
WHAT WE DID
Partnered with Marquee Brands to relaunch the hugely popular 90’s brand, BCBGMAXAZRIA, to drive brand relevance, connect with Gen Z and support retail sales.
TAILWIND developed a brand strategy led by a collaboration with celebrity stylist, Maeve Reilly, one of NY Times’ most stylish people of 2022.
ACTIVATION
Maeve Reilly engaged to design a 16-piece evening wear collection
High impact billboard on Sunset Strip across from Sunset Tower Hotel
Debuted the collection with a NYFW runway show in the Metaverse
IRL VIP event at the Proper Hotel
Secured Cash App as a presenting partner with key campaign integrations (ex: offered customers exclusive first access, offers and discounts at launch)
