Prabal Gurung:
New York Fashion Week
Made to Measure
TAILWIND partnered with Prabal Gurung, famous Nepalese designer who debuts his new season collection at New York Fashion, and leveraged his collection inspiration and runway show story to secure strategic brand partnerships/sponsorships that delivered incremental revenue and mitigated large scale production costs
HIGHLIGHTS
SECURED
3
LARGE SCALE
Strategic Partnerships
Offset
SIGNIFICANT
NYFW COSTS
Positively affected
THE BUSINESS
BOTTOM LINE
with
NEW REVENUE
WHAT WE DID
TAILWIND partnered with Prabal Gurung, famous Nepalese designer who debuts his new season collection at New York Fashion, and leveraged his collection inspiration and runway show story to secure strategic brand partnerships/sponsorships that delivered incremental revenue and mitigated large scale production costs
ACTIVATION: Prabal Gurung’s New York Fashion Week “Made to Measure”
Partner integration included the use of Dyson Haircare and Aveda Hair Products, as well as a unique and exclusive experience for Marriott Bonvoy members which included a custom 1:1 fitting experience at Prabal’s atelier for the winner with Prabal Gurung himself, as well as front-row tickets to his NYFW show.
