Nickelodeon:
Paw Patrol and Michael Phelps
Safety First!
TAILWIND partnered with Nickelodeon to concept and develop a global PAW Patrol franchise impact strategy leveraging the brands core values around safety to engage kids and their parents/caregivers through a multi-year brand campaign
HIGHLIGHTS
Drove
SALES LIFT
OF 55%
Over Plan YTD
Garnered
OVER 2B
IMPRESSIONS
MICHAEL
PHELPS
Ambassadorship
Most Decorated
Athlete of All Time
CHECK OUT THE PAW PATROL SAFETY FIRST SING-A-LONG
The 1-2-3’s of Swim Safety PSA featuring MICHAEL PHELPS and his son, BOOMER
WHAT WE DID
TAILWIND partnered with Nickelodeon to concept and develop a global PAW Patrol franchise impact strategy leveraging the brands core values around safety to engage kids and their parents/caregivers through a multi-year brand campaign
ACTIVATION: Paw Patrol and Michael Phelps "Safety First!"
Launched Paw Patrol’s new impact platform in Nov 2019 with a digital stunt in partnership with Safe Kid’s Worldwide - a leading global cause organization with established expertise in children’s safety - and the Bucket List Family (influencers/travel journalists)
Secured and activated Michael Phelps as our global ambassador for PAW Patrol swim safety throughout Summer 2020
Created a swim safety sing-along style PSA featuring Michael Phelps and his son, Boomer, in collaboration with the Michael Phelps Foundation, that ran across the Nickelodeon ecosystem including on air
Activated strategic influencer partnerships to amplify the PSA with original content. Influencers included Jessie James Decker, Jana Kramer, Nina Westbrook, Denise Vasi, Bucket List Family and 7 Days of Play
Developed on-going interactive educational materials for kids and global toolkits for International markets to activate and amplify the campaign
