Nickelodeon:
SpongeBob Squarepants
Operation Sea Change
TAILWIND was engaged by the Nickelodeon franchise team to concept, develop and build a long-range impact strategy for SpongeBob Squarepants that tied to the DNA and core values of the brand
HIGHLIGHTS
TW strategy
led to development of
NEW
FRANCHISE
VERTICAL
SpongeBob
Operation Sea Change
Positioned
Brand as Pioneer
in Driving
SOCIAL
IMPACT
Driving
GROWTH &
EXPANSION
Globally
WHAT WE DID
TAILWIND was engaged by the Nickelodeon franchise team to concept, develop and build a long-range impact strategy for SpongeBob Squarepants that tied to the DNA and core values of the brand.
BRAND CAMPAIGN STRATEGY
Identified a strategic high impact platform, SpongeBob Operation Sea Change after conducting a deep dive analysis and research on competitive brands, their social impact platforms and NGO partners focused on sustainability who engaged with kids
Developed and built a new global franchise vertical and 3 year P&L
Created a multi-year brand campaign to launch SpongeBob Sea Change that included partnerships, content, messaging, product extensions, etc.
