Moose Toys:
Blingle Bands
Celebrating Friendship

TAILWIND partnered with Moose Toys to develop a girl-targeted brand marketing campaign to drive awareness and engagement for their new Blingle Bands DIY Friendship Bracelet product and support sell thru at retail

HIGHLIGHTS

Sales Reached

122% OVER

YTD Plan

Drove
Pop Culture

COOL
FACTOR

Delivered

675

GLOBAL
IMPRESSIONS

WHAT WE DID

TAILWIND partnered with Moose Toys to develop a girl-targeted brand marketing campaign to drive awareness and engagement for their new Blingle Bands DIY Friendship Bracelet product and support sell thru at retail. 

ACTIVATION: Moose Toy’s Blingle Bands “Celebrating Friendship”

  • Secured and activated tween star, Sky Katz, to be the Blingle Bands celebrity ambassador

  • Launched a TikTok campaign to celebrate friendship and showcase the product, encouraging consumers to dance along with their bestie!

  • On National Friendship Day, activated an IRL 3D interactive chalk art installation and product sampling at Westfield Century City

  • Extended the campaign with the Boys & Girls Club of America, hosting in club friendship bracelet making classes

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