Hasbro:
My Little Pony
Pony Life Zoom Playdate
TAILWIND partnered with Hasbro's My Little Pony to develop and execute a consumer marketing campaign, adhering to COVID-19 stay-at-home orders and restrictions, to drive awareness, viewership, and cool factor for their new TV series, Pony Life, among girls and their parents
HIGHLIGHTS
75+
Active Event
PARTICIPANTS
50%
Increase in ENGAGEMENT
on
My Little Pony
Instagram
STRONG
SOCIAL
ENGAGEMENT
from all Particpants
WHAT WE DID
TAILWIND partnered with Hasbro's My Little Pony to develop and execute a consumer marketing campaign, adhering to COVID-19 stay-at-home orders and restrictions, to drive awareness, viewership, and cool factor for their new TV series, Pony Life, among girls and their parents
ACTIVATION: My Little Pony “Pony Life Zoom Playdate”
In collaboration with Alli Webb and Fashion Mamas, the influencer community, we hosted a Pony Life Zoom Playdate to celebrate the launch of My Little Pony’s new TV series, gathering together for friendship, laughter, magic and HAIR!
We activated Dry Bar founder Alli Webb who taught attendees how to style their ponies manes with three different looks, while participating in Pony trivia and watching first looks of the show!
