FX Networks:
Mayans M.C. x NFL Rams
Touchdown
TAILWIND partnered with FX Networks to drive viewership and engagement for their Mayans M.C. franchise
HIGHLIGHTS
Garnered
550M+
IMPRESSIONS
RANKED
#1
In its timeslot
at launch
Connected with
75K FANS
AT GAMEDAY
TAILGATE
WHAT WE DID
TAILWIND partnered with FX Networks to drive viewership and engagement for their Mayans M.C. franchise
ACTIVATION: Mayans M.C. x NFL Rams “Touch-down”
Concepted, secured and activated a multi-faceted partnership with top NFL football team, Los Angeles Ram’s
Mayans cast appearance at the Rams gameday match up with integration into key game moments, such as promos in-stadium, cast led the game coin toss and presented a donation for the Rams Foundation Hispanic Leadership Award in celebration of Hispanic Heritage Month
On site activation at the Rams gameday tailgate event
Led cross promotion on FX and Rams customer channels (social media, email blasts, website)
