FX Networks:
POSE x Milk Make Up

TAILWIND partnered with FX Networks to drive viewership, engagement and buzz for the launch of FX’s POSE season 2. To deliver on these goals, TAILWIND pitched, negotiated, secured and activated a strategic integrated partnership with halo beauty brand, Milk Make Up

HIGHLIGHTS

5B

IMPRESSIONS

Halo

PARTNERSHIP
with
PURPOSE

Driven Extension

AUTHENTIC
INTEGRATION

of POSE Talent

CHECK OUT THE VIDEO

Get the Look of POSE, featuring LEIOMY MALDONADO

WHAT WE DID

TAILWIND partnered with FX Networks to drive viewership, engagement and buzz for the launch of FX’s POSE season 2. To deliver on these goals, TAILWIND pitched, negotiated, secured and activated a strategic integrated partnership with halo beauty brand, Milk Make Up

ACTIVATION: POSE x Milk Make Up

Led a shoot with Milk Make Up and POSE star, Leiomy Maldonado, to create content showing fans How to get the Pose look using Milk Make Up products
Content was then distributed and amplified across Milk Make Up and FX’s ecosystem and social channels as well as on Leiomy’s
As part of the partnership, we also activated on site at a Visionnaire Magazine NY Pride party with POSE x Milk Make Up How to Get the Look make up stations
In addition, as an impact extension of the campaign, we created, secured and distributed self care kits in partnership with True Colors United to various LGBTQ homeless organizations across the U.S.