WHAT WE DID

TAILWIND partnered with FX Networks to drive viewership, engagement and buzz for the new season of their cult following comedy, What We Do in the Shadows

ACTIVATION: What We Do in the Shadows x PRESSED Juicery

• Concepted, secured and activated strategic partnership for the launch of What We Do in the Shadows with PRESSED JUICERY

• Invited consumers to stop by stores in NY and LA to enjoy a vampire drink for mortals with a fangtastic limited edition label design

• Activated full store takeovers with floor to ceiling branding (decals, fridge wraps, branded juices, counter cards and staff tee’s)

• Led cross promotion on FX and Pressed’s customer channels (social media, email blasts and SMS)