FX Networks:
American Horror Stories
Scary Good
TAILWIND partnered with FX Networks to drive viewership, engagement and buzz for their iconic franchise American Horror Stories
HIGHLIGHTS
SUNDAES
SOLD OUT!
In NY,
Fans Lined Up
TWO HOURS
before the Event
Partnered with
The Brig (LA)
&
Freehand Hotel
(NY)
to host fan events!
WHAT WE DID
TAILWIND partnered with FX Networks to drive viewership, engagement and buzz for their iconic franchise American Horror Stories
ACTIVATION: American Horror Stories x Van Leeuwen Ice Cream
Concepted, secured and activated a strategic 360 partnership for the new Stories season launch
Developed a limited-edition scary good ice cream sundaes, called Doll Face with custom ingredients inspired by the series
To celebrate the launch, we held pop up ice cream truck events at the Freehand Hotel NY and The Brig on Abbot Kinney
Amplified the campaign across FX, Van Leeuwen, Freehand and The Brig marketing channels
